Design, Distribution and Demographics
The Magazine: Lifestyle Magazine is a regional magazine serving the upscale residents of the South Valley. The magazine publishes national-quality content with a local focus. Topics include architecture and interior design, culinary, travel, the arts, charity events, and business profiles that help area residents see the unique cultural aspects of their community. Lifestyle Magazine has been awarded several gold & silver ADDYS for content, layout and design. Several featured writers are award-winning journalists who produce literary work at a level that appeals to an educated, culturally diverse, and civic-minded audience.
Readership Demographics: Lifestyle Magazine readers are professional, college-educated, affluent, active South Valley citizens between 25 and 64 years of age. Its estimated audience is 50/50 male/female, and is comprised of individuals who own their own homes and are willing to spend more money for higher quality or better service.
Total Readership: 75,000 per issue using a reader-per-copy figure of 5, which includes pass-along readers (15,000 rate base x 5 = 75,000). Magazines typically have a higher per copy readership and enjoy longevity.
The Distribution: Visalia, California, is the shopping and economic hub of the South Valley. Over the years, Visalia has experienced tremendous growth and has emerged as a sophisticated dining, shopping, and cultural center, followed by the towns of Exeter and Tulare. Lifestyle Magazine is direct-mailed to 12,000 homes in the most upscale neighborhoods in Visalia and Exeter. Another 2,000 magazines are racked at strategic, high-traffic areas and businesses. An additional 1,000 copies are available in area hotel rooms.